中小型零售企业员工激励行为分析——以家家乐超市为例

在现在企业中，人已经成为企业发展最为重要的因素。而企业能否成功地建立和实施激励措施，激活人力资源，使员工的边际努力最大化，成为企业是否可以持续发展和赢得竞争的关键，然而摆在我们面前的现实是中小零售企业员工队伍极不稳定，员工流动频繁，导致组织的稳定性受到影响，创新能力越来越弱，可持续性发展面临挑战。本文以家家乐超市为例，具体分析中小零售企业在员工激励方面出现的问题以及如何针对激励方面的问题实施什么样的对策，来说明中小零售企业中小零售企业员工激励问题。
 
[关 键 词] 中小零售企业;激励理论;员工激励

Staff Motivation small and medium retail enterprises Behavior Analysis
 
Abstract: In the present enterprise, people have become the most important factor in the development of enterprises. The company's success in establishing and implementing incentive measures, the activation of human resources so that the marginal employees to maximize the sustainable development of the enterprise can compete and win the key, but the reality before us is a very small retail business staff instability, frequent staff turnover, leading to the stability of the organization affected, less and less ability to innovate, sustainable development challenges. In this paper, the supermarket, for example Jiajiale, a concrete analysis of small and medium retail enterprises in the staff incentives, problems and how the incentive aspects of the implementation of what kind of response, to illustrate the small and medium retail enterprises in small and medium retail enterprises employee incentives.
Key words: Small and medium retail enterprises；motivation  theory ； motivating employees

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