网络新闻标题特色研究
标题是新闻的眼睛,也可以理解为在新闻正文内容前，对新闻内容加以概括或者评论的简短文字，它可以以最简单的文字吸引受众的眼球，引起读者的兴趣。在网络媒体高速发展的当今，传统媒体纷纷将眼光放向网络平台，新闻标题对于网络新闻来说超过以往任何媒体新闻标题的重要性。
网络媒体不同于传统媒体，与之相比，网络媒体在信息传播中具有独特的优势，无论是传播速度还是信息含量，都不是传统媒体可以比拟的。但是网络媒体在信息传播的过程中也有自身不可避免的弊端，如网络新闻的正文一般与标题不在同一页面，需要读者点击标题进入才能展开新闻事实、读取新闻信息等。由此可见标题在新闻报道中占有举足轻重的地位，网站的点击率和受欢迎程度直接受标题是否吸引读者的目光所制约。与传统新闻标题相比，网络新闻标题顺应网络媒体的发展趋势，常常运用特殊的语言、文字以及句式吸引读者，本文将从形式特点、内容特色等方面将网络新闻标题与传统新闻标题进行系统性的比较，并深度剖析网络“标题党”的现象，从中阐述网络新闻标题的特色。
关键词：网络；标题；特色
The characteristic research of network news headlines
Abstract
Headline is the eye of the news, can also be understood as in front of the news text, to comment on news content to generalize or short words, it can in the most simple words to attract audience's attention and cause the reader's interest. In today, with rapid development of network media, traditional media will sights to the network platform, for network news headlines more than ever the importance of media headlines.
Different from traditional media network media, in contrast, online media has a unique advantage in the information transmission, speed and information content, is the traditional media can match. But the network media in the process of information dissemination has its own unavoidable drawbacks, such as: network news text in general and the title is not in the same page, readers need to click the title to enter, to spread news facts, read news and information. Thus headline occupies a pivotal position in news report, website hits and popularity directly restricted by whether the title to attract the reader's eye. Compared with the traditional news headlines, network news headlines conform to the trend of the development of network media, often through the special language, words and sentence to attract readers, this article will from the form characteristics, content, features, etc, the network news headlines and the comparison of traditional news headlines systematically, depth PouShi phenomenon "the title party" on the network, it expounds characteristic of network news headlines.
Key words: Network; Headlines; Characteristic
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