试论新闻媒体的导向性失真倾向

在以“点击率”“收视率”等因素作为媒体的影响力的标准下，如何博得大众的吸引成为各路相争媒体的共同话题，其中不乏一些媒体习惯性地失真放大、断章取义、题文不符、煽动情绪、价值观偏差地编辑报导，为读者了解新闻的真实性造成一定的困难，而长期以往更将损害新闻的基本原则，损害媒体的公信力，损害新闻事业的发展。
真实性原则是新闻的核心和灵魂，是新闻实践活动必须遵循的根本原则，本文将列举分析当今新闻媒体报导中所存在的问题以及如何避免，从而使新闻回归真实、全面、客观、公正、中立的原则。
关键词：新闻、媒体、传播、角色、公正

ON THE DISTORTION TENDENCY IN THE NEWS MEDIA
Abstract: CTR ratings and other factors as the standard under the influence of the media, how to win the public's attracted a common topic for the brightest of the competition between the media, many of whom are habitual distortion amplification of some media, out of context, the title textdiscrepancies incite emotions, values, deviation to edit reports, may cause some difficulty for the reader to understand the authenticity of the news, while the long-term in the past but will damage the basic principle of the News and damage the credibility of the media to damage the development of journalism.
The principle of truthfulness is the heart and soul of the news, the news practical activities must follow the fundamental principles, this article will enumerate the analysis of the problems that exist in today's news media coverage, and how to avoid making the news back to real, comprehensive, objective, impartial, neutral principles.
Key words: Foxconn, crisis, media, role, suicide

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