从林疯狂现象看篮球文化对美国社会的影响

 篮球在全世界尤其在美国是一项最受人们喜爱的运动，而篮球文化对美国的经济，政治，乃至种族政策方面都产生了巨大影响。林疯狂现象就是其中一个突出的例子。本篇论文第一部分分析在市场经济的背景下，NBA联盟通过电视转播权，租赁等形式将篮球作为一种新兴的产业去发展，从而带动美国国内的消费水平。其次，NBA的篮球明星们利用自己的微博在网上支持或者抵抗政府的政治决策，其粉丝们也会竞相支持他们偶像的想法，这无疑影响了美国的政治决策。第三，NBA联盟和球员提高了对疾病儿童的关注度，唤醒美国群众的同情心。第四，百分之九十的NBA明星是美国黑人，拥有数以千计的球迷，这无形中提高了美国黑人在美国社会中的地位。最后，论文总结并重申了篮球文化对美国的影响力。

关键词:  林疯狂   篮球  NBA   篮球文化   影响力
The Effect of Basketball Culture on the US from the Perfective of “Linsanity Craze”

Abstract

   Basketball is one of the most popular sports in the whole world and in the US in particular. The basket culture which grew out of basket has exerted greater influences on almost every aspect of America , such as economy, politics, diplomacy and even racial policy. Linsanity is the prominent example of the inflences .Under the background of market economy, the NBA firstly changes basket into a new industry by means of television rights, venue rental ,which boosted the domestic consumption. On another hand, by using twitters or blogs the NBA stars supported or boycotted some political decisions made by the government and their fans would follow, thus influencing the decisions making. Thirdly, NBA and NBA stars have carried out a series of charity evenst to take care of the sick children, and wake up the love in people’s deep heart. Forthly, almost 90% of the NBA stars are Blacks with thousands of fans from acoss the world, which greatly improves the status of American blacks.

Key words:  Linsanity ,  Basketball,   NBA,  Basketball Culture,   Influences

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