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目的论视角下的化妆品说明书的翻译


全文字数:6000字左右  原创时间:<=2022年

【内容摘要】

目的论视角下的化妆品说明书的翻译

随着经济全球化和中国加入WTO,各式各样的化妆品开始进入中国市场。化妆品说明书是沟通消费者和产品的“桥梁”,对获得商业成功至关重要。因此化妆品说明书的翻译被视为一项紧迫并重要的任务。然而关于化妆品说明书的汉译方面的研究却非常有限。目的论,作为一种在翻译研究方面相对新颖的翻译理论,它为翻译尤其是诸如化妆品说明书之类的实用文体翻译,提供了新的视角。
本文通过对目前市场上比较流行的50多篇英汉化妆品说明书的实例进行分析,从目的论角度研究英文化妆品说明书的翻译,探讨目的论的应用尤其是目的性法则,连贯性法则,忠实性法则在化妆品说明书翻译中的具体应用。作者希望通过本文能够充实关于化妆品说明书的翻译的研究成果,同时引起翻译界内对化妆品说明书翻译的更多关注。从目的论角度来看,好的化妆品说明书的翻译在目的市场和目的语文化中必须能够被接受并实现其提升销量的功能。

关键词:  目的论;  目的性法则;  连贯性法则;  忠实性法则
Abstract

With the globalization of world economy and China’s entry into WTO, various kinds of cosmetics are flooding in to the Chinese market. Cosmetic instructions are often regarded as the “bridge” between consumers and products, and play a crucial role in business success. Therefore the translation of cosmetic instructions is an urgent and significant task. Yet the research focused on the E-C translation of the cosmetic instructions is quite limited. As a relatively new translation theory on translation studies, the Skopos theory provides a brand new perspective to translation, especially the translation of practical texts including the cosmetic instructions.
Based on the analysis of more than 50 examples of cosmetic instructions which are taken from the instructions of cosmetics in current market, this article is going to study the translation of English instructions of cosmetic products from the perspective of Skopos theory. This study attempts to probe into the application of the Skopos theory especially the specific application of Skopos rule, Coherence rule and Fidelity rule in the translation of cosmetic instructions. In this way, the article aims at enriching the study of the translation of cosmetic instructions, and causing more attention to the study of it in the community of translation studies. Judging from the perspective of Skopos theory, a good translation of the cosmetic instructions should be acceptable in the target market and target culture and help to realize its function of promoting the sales.

Key Words:  Skopos theory;  Skopos rule;  Coherence rule;  Fidelity rule

 

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