论沃尔玛得以称霸零售业的企业文化

该论文主要论述了沃尔玛的发展史，讲述了从沃尔玛的成立到走向零售巨头的历程以及原因。这里，它的企业文化占据着重要的作用。为了更进一步体现该论文的主题，该论文分别对沃尔玛进行了介绍，分析了它的营销策略，并讲述了它的企业文化。

关键词：沃尔玛；零售业；零售巨头；企业文化
Abstract

The present paper mainly discusses the progress of Wal-Mart’s development and the reasons for its success in becoming the tycoon of retailing. Its enterprise culture plays an important role. To highlight the theme, the paper firstly gives an introduction to Wal-Mart, analyzes its marketing strategy, discusses Wal-Mart’s enterprise culture.

Key words: Wal-Mart; retail; the king of retail; enterprise cultur

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