论微软产品的全球化品牌建立

微软公司是一家美国的个人计算机软件公司。公司由比尔•盖茨和保罗艾伦创立于1975年。总部设立于华盛顿雷德蒙德市。微软公司以提供广泛的电脑软件业务为主。微软用优秀的软件使人们在任何地方具备通过设备进行沟通的能力。这个公司是目前世界上最大的电脑软件供货商。最著名的产品是WINDOWS操作系统和OFFICE办公软件。微软的使命宣言“致力于帮助全球的个人用户和企业实现他们所有的潜力。”本文回顾了微软公司的品牌历史，介绍了微软公司的品牌理念。分为四个部分。第一部分介绍了品牌历史。第二部分介绍了团队精神。第三部分阐述了品牌建立的相关内容，第四部分得出结论并提出合理建议。

关键词：微软公司；使命宣言；软件
Abstract

Microsoft is a personal computer software company in the United States. The company was founded by Bill Gates and Paul Allen in 1975, headquartered in Redmond, Washington. Microsoft provides a wide range of computer software. Microsoft enables people anywhere to communicate through the software. This company is the world’s biggest computer software suppliers. One of the most famous products is the Windows operating system and Office software. Microsoft’s mission statement is“to enable people and business throughout the world to realize their full potential.”This paper reviews the Microsoft’s brand history, and Microsoft’s brand concept. It is divided into four parts. The first part introduces the brand history. The second part introduces the team spirit. The third part expounds the relevant contents of brand building, and the fourth part comes to the conclusion and puts forward reasonable suggestions.

Key words：Microsoft; mission statement; software

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】