xx广告代理公司员工人际关系管理研究
摘 要
锐丰广告代理公司是一家专门从事广告代理业务的私营企业。公司规模不大，但公司员工素质较高。由于锐丰公司在员工人际管理方面存在一些不足，没有根据企业发展的需要，从战略高度上对员工人际关系管理和实践进行相应的调整，致使在激励机制、人员招聘和员工发展等出现了一些问题，引起了员工对公司的不满，使公司面临进一步发展的困境。
本文综合运用了人际关系管理、管理学、组织行为学等方面的知识，对服务型中小企业的人力资源管理特别是高素质员工对企业忠诚感的培养问题进行了分析和研究，从引入员工人际关系管理理念开始，提出了培养高素质员工对企业忠诚感的解决措施和解决方法，其中包括：双向沟通、培育团队意识、塑造企业文化、改善领导机制和激励员工实现个人价值、拓宽人才来源、做好员工的招聘甄选工作等，以希望能够对如何搞好服务型中小企业中高素质员工的员工人际关系管理提供有益的启示。
关键词：员工人际关系管理，忠诚感，中小企业
Abstract
Reefing Advertising Company is a private company involved in advertising agency business. Due to its failure to adjust its staff relationship management system and procedures in right time according to its different development stage. Some problems have occurred, such as recruitment, staffing and other staff relationship management motivation mechanism, which made ReeFeng Advertising Company got into trouble in many aspects of its business operation. Some employees are unsatisfied with the company, and ReeFeng is facing the difficulty of further development. Starting from the belief of respecting people and showing them the company vision, the author makes analyses and study on the staff relationship management in small and medium-sized service companies like ReeFeng，by introducing the strategic management and staff relationship management especially the fostering of dedicate spirit of professionals. Therefore, the author puts forward some solutions for solving the staff relationship management problems in ReeFeng, which included two way communication, fostering and shaping team spirit and organizational culture, improving leadership style and compensation system as well as the fulfilling the self-accomplishment of the employees, enlarging the staff selection channel and improving the staff selection and recruitment. In this way, the author wishes to give some hints for small and medium-sized service companies on how to better manage the staff relationship management.
Key Words：Staff relationship management，Organizational Commitment，Medium-sized companies
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