中国涉外旅游服务贸易市场分析及其市场调控策略研究
中国居民涉外旅游，即中国居民出境游，已然成为了全球旅游市场的重要组成部分，对我国的经济增长乃至促进全球经济互通产生了很大的影响。出境游的现象增加，出境游引发的消费，使我国旅游服务贸易出现很大的逆差缺口，并且时时威胁着国内旅游服务市场，对国民经济的可持续发展战略也有很大影响。本课题研究内容主要在于分析我国涉外旅游市场分析，游客对涉外旅游的看法和行为以及对旅游市场调控策略的研究并提出建议。课题的研究方法为，通过相关网站的官方权威数据搜集结合实际调研并作出分析，加上亲身体会和想法得出结论。课题最终结论主要为，尽快加强国内旅游市场的监管，出台相关法律法规，约束旅游市场中商家不正当行为，提高我国旅游市场综合素质继而提升市场影响力，吸引更多外国游人的同时，保证国内游客不会大幅度流失，拉动内需最终增加旅游服务贸易收入，实现经济可持续发展。
关键词： 涉外旅游服务；旅游服务贸易市场；旅游市场分析；旅游市场策略
Market analysis and market regulation of China's foreign tourism service trade
Abstract: China resident foreign tourism, namely China outbound residents, has become an important part of the global tourism market, has great influence on China's economic growth and promote global economic exchange. Increase outbound outbound phenomenon, triggered by the consumer, the tourism service trade of China has big gap, and a constant threat of domestic tourism services market, the strategy of sustainable development of the national economy also has a great influence. The research content mainly lies in the analysis of China's foreign-related tourism market, puts forward suggestions on the foreign tourism tourists and the tourism market behavior and control strategy research and research topic. Law, through the official website of the authoritative data collected with the actual research and analysis, combined with experience and ideas come to a conclusion. The conclusion is the final topic, as soon as possible to strengthen the domestic tourism market supervision, the introduction of relevant laws and regulations, constraints in home tourism market misconduct, improve the overall quality of China's tourism market will improve the market influence, attract more foreign visitors at the same time, to ensure that domestic tourists will greatly increase the final loss, stimulating domestic demand of tourism service trade income, to achieve sustainable economic development.
Key Words: Foreign tourism service;Tourism service trade market; Tourism market analysis； Tourism market strategy
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