基于时尚信息的智能手机多维偏好分析

目前智能手机几乎人手一个，是这个时代必不可少的一件物品，年轻人又是对其消费的最主要的人群之一，因此对其研究十分有必要。为了分析哪些主要因素影响了智能手机与年轻人偏好之间的关系，笔者首先引用大量的相关文献资料，随后根据文献资料，进行了总结。其因素有很多方面，包括手机的价格，外观，功能，潮流趋势等。随后制定了一份关于大学生对于智能手机偏好的调查问卷，对年轻人群体中的大学生进行了抽样调查，之后进行整理分析，对有效的问卷整合归纳。问卷得来的数据,借助于SPSS实行多维偏好分析，得出哪些因素是影响智能手机与大学生偏好关系的最主要因素。并且根据这些因素，帮助企业进行自我以及产品的改善和创新，以吸引更多时尚的年轻人，借此实现企业盈利。
关键词： 智能手机；年轻群体；时尚品牌；多维偏好分析

Multidimensional Preference Analysis Of Smartphone Based On Fashion Information
Abstract：At present, almost everyone has a smartphone, which is an essential item of this era. Young people is one of the main crowd of their consumption, so the research is very necessary. In order to analyze main factors which influence the relationship between smartphone and the young people preference, I first quoted a large number of relevant literature, and then summarized it. It had many factors, including the price of smartphone, appearance, function, trends, etc. Then I created a college preference questionnaire for smartphone and conducting a sampling survey between college students. After I finished analysis, I summarized effective questionnaires and integrated them. The data from questionnaire, with the aid of SPSS analysis of multidimensional preference, could get the most main factors between smartphone and the college students preference. According to these factors, enterprise can improve itself and its products and innovation to attract more young people, and then enterprise can get profit.

Key Words： Smartphone;  Young People;  Fashion Brand;  Multidimensional Preference Analysis

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