义乌批发业发展研究

南义乌，北临沂，义乌支撑起中国小商品经济，在我国批发业中的地位举足轻重。随着经济全球化、中国加入世界贸易组织、会展经济快速发展、电子商务在经济中应用等经济因素变化，义乌批发业的生存发展面临着新的挑战。义乌市场从传统的集贸市场发展成为现代化、国际化的新型小商品市场。本文运用个案法、比较分析法等方法首先介绍批发业概况，然后对日本、美国国家批发业以及国内批发业发展状况进行分析，与义乌批发业状况对比，对义乌批发业的优势、机遇详细分析，找出义乌批发业发展中存在的问题，最后根据分析的结果提出培养培养品牌、建设义乌人才储备、应用现代电子商务、充分利用会展平台等建议，期望对义乌和我国其他地区批发业的未来改革发展有所借鉴。

关键词：义乌批发业；电子商务；会展经济；市场
                                                           

ABSTRACT
Yiwu, South, Linyi, North. Yiwu supports China's small commodity economy in the wholesale trade of China thus holds an important position. With economic globalization, China's accession to the WTO, the rapid development of exhibition economy, e-commerce applications and other economic factors, changes in the economy, the survival and development of the Yiwu wholesale industry is facing new challenges. Yiwu market, the modernization and internationalization of new commodity market from the traditional bazaars development. This paper uses the case method, comparative analysis and other methods first introduced an overview of the wholesale trade, and then to Japan and U.S. wholesale trade and domestic wholesale trade development analysis, comparison with the state of Yiwu wholesale, Yiwu wholesale trade advantages, opportunities for detailed analysis to identify the problems in the development of the Yiwu wholesale trade, and the final culture culture brand, construction Yiwu talent pool, the application of modern e-commerce, and make full use of the recommendations of the exhibition platform, and look forward to the future of the wholesale trade of Yiwu and other regions in China according to the results of the analysis reform and development of reference.

Key words：Yiwu wholesale trade; e-commerce; exhibition economy; market

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