Facebook 的品牌建立与推广

该论文集中分析了Facebook这一社交网络品牌的建立与推广。主要探讨品牌的概念与重要性，Facebook品牌建立与推广的各阶段发展以及采取的有效策略。为了更好地支撑这一主题，首先论文对Facebook及其杰出的创始人，以及品牌建立与推广的概念做简要介绍。接下来论文集中分析品牌建立与推广在Facebook的各阶段体现与战略。最后结论部分重申主题。

关键词：品牌建立与推广；Facebook；发展阶段；策略

Abstract

This present paper focuses on an analysis of the social network-Facebook’s brand building and promotion. The concept of the brand and the importance, three developing stages in the brand building and promotion , effective strategies of Facebook are mainly discussed. To better support the thesis, the paper first gives a brief introduction to both Facebook and the great founder and the concept of brand building and promotion. In addition, it makes an analysis of brand building and promotion in Facebook with developing stages and the effective strategies that Facebook adopted. Finally, the conclusion is drawn, restating the thesis of the paper.

Keywords: brand building and promotion；Facebook；stages of development；strategies

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