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亚马逊的品牌建立与推广


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论文字数:4500字, 论文类型:原创|付费, 论文费用:¥445, 发布时间:2018年

【摘要】

亚马逊的品牌建立与推广


美国的亚马逊公司是目前为止全球最大的网络零售商,是网络上最早开始经营电子商务的公司之一。本文从品牌建立、品牌服务、品牌管理以及品牌推广等方面对亚马逊公司的网络品牌建设和品牌推广进行了分析,对其品牌建立和推广中所存在的问题做出了相应解答,并强调了亚马逊品牌建立与推广在企业发展过程中的重要性及其作用。为了更好地支撑主题,该论文首先对亚马逊公司和品牌建立与推广做一简介;其次集中分析亚马逊公司的网络品牌建设和品牌推广;最后部分为结论,重申主题。

关键词:亚马逊;品牌建立;网络品牌建设;品牌推广


                                                


Abstract

     In the paper, we mainly explain from four aspects namely brand building, brand promotion, brand serve and brand management of Amazon to analyze the problem existing with Amazon brand building and promotion procedure. We focus on problems arising from Amazon brand building and promotion and come up with some solutions. Also it emphasizes the unique importance and effects of brand building and promotion during the corporation development. To support the thesis better, the paper first gives a brief introduction to both Amazon and brand building and promotion. And then the next part makes an analysis of brand building and promotion of Amazon intensively. Last but not least  the conclusion is made, restating the thesis of the paper.

Keywords: Amazon; Brand building; network brand construction; Brand promotion

 

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