案例,spss,数据分析

饥饿营销成功之道——基于多案例的研究


全文字数:20000字左右  原创时间:<=2022年

【内容摘要】

饥饿营销成功之道——基于多案例的研究本论文通过运用案例分析和访谈法等定性研究的方法提出饥饿营销是一种对企业行之有效的营销手段,通过对一些成功运用饥饿营销的企业进行分析,说明饥饿营销是针对当今中国许多企业大量生产产品、大打价格战和广告战,不正常打压竞争对手等种种过度营销情况而提出的一种矫正性营销模式。本文除了解释饥饿营销的含义之外,还阐述了实施饥饿营销的意义、条件以及不同企业运用饥饿营销时采取的不同策略,最终提出对我国中小企业营销方面的建议,希望能以此端正国内企业在市场上的营销态度,做到理性营销。
【关键词】 饥饿营销;中国企业;消费者欲望;品牌 
The Reasons Why Hunger Marketing Is Successful
——Based On Cases Study Of
 
【Abstract】The dissertation uses case study and focus interview to bear out that hunger marketing is a effective marketing tool for enterprises。With analyzing some of the successful use of hunger marketing business,The dissertation describes the hunger marketing is a corrective marketing model for excessive marketing between Chinese enterprises,such as mass-produced products、price competition and advertising campaigns。In addition to explain the meaning of hunger marketing, the dissertation also elaborate the hunger marketing on the implementation of the significance、conditions and the different strategies in different enterprises is the use of hunger marketing。In the end,the dissertation presents recommendations of SME marketing, and hope in order to correct the marketing attitude of the domestic enterprises in the market, so that the rational marketing。
【Key words】Hunger Marketing;Chinese Enterprise;Consumer Desire;Brand

 

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