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合作原则与礼貌原则的对立统一及其在商务信函中的应用


此文字数共约:7000字  文章页数共约:11页  发布时间:2021年及之前  原创指数:3.8

【内容概述】

合作原则与礼貌原则的对立统一及其在商务信函中的应用


随着经济全球化的迅速发展,很多领域越来越需要沟通,商业信函就是其中之一。作为建立商务关系的商务信函,在建立和维系商业合作方面发挥着至关重要的作用。
然而,在当今的商务领域,并非所有的商务信函都能够体现自身的意义。它依然存在着很多问题,譬如不适当的表达方式,或是糟糕的写作技能。这所有的一切都有可能给该公司带来巨大的损失。合作原则与礼貌原则是语用学中两个重要的原则,是这篇论文的理论依据。这篇论文主要研究怎样写一篇成功的商务信函,怎样更好的将这些原则运用于商贸信函中去。
作者在第一部分介绍了这篇论文的背景及其研究意义;第二部分主要介绍了商务信函相关的定义、功能、写作原则及其商务信函的语用特征。第三部分介绍了本论文的理论依据,其中包括语用原则的定义、合作原则、礼貌原则以及合作原则与礼貌原则二者的关系;第四部分在具体例子中分析了合作原则和礼貌原则在商务信函中的运用。文章的最后总结全文并为那些从事商务信函写作的人们或是学写商务信函的人们给提出了建议。

关键词: 商务信函   合作原则   礼貌原则   矛盾统一  
Unity and Contradiction of Cooperative Principle and Politeness Principle in Business Letter

Abstract

With the rapid development of economy and globalization, more and more communication is needed in many areas, and the business field is one of them. English business letter, as the main means to construct business relationship, plays a vital role in cooperating with business partners and dealing with business transactions.
However, in today’s business area, not all of the business letters can serve their aims and purposes. There still exists some failure in playing their functions, such as improper ways of expressing one’s idea or poorly writing skills. All of them may bring huge economic losses to the company. Cooperative Principle and Politeness Principle are two main pragmatic principles, which will be used in this paper to analyze the way how to write a successful business letter and how to make a good use of these principles in business letters.
First of all, the author studies the background and the significance of this study. In the second part, the author introduces the definition of business letter, the function of business letter, the writing principles of business letter, the linguistic features of business letter. In the third part, the author introduces the definition of pragmatics, the Cooperative Principle and the Politeness Principle, which are the theoretical foundation of this paper. In the forth part, the author analyzes the business letter in Cooperative Principle and Politeness Principle with examples. Finally, the author draws a conclusion and gives some suggestions to those who participate in business transactions or learning how to write business letter.
 
Key words: Business Letters,   Cooperative Principle,   Politeness Principle,   Unity and Contradiction   

 

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