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浅析修辞在广告英语中的应用


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浅析修辞在广告英语中的应用


在当今社会中,广告无处不在。而广告英语为了能给消费者留下更深的印象,更是生动有趣地宣传商品的特征,形象逼真地描述商品,常常运用多种修辞手段,以增强语言的表达效果。广告英语的作用与其本身语言的修辞特点有着必然的联系。本文通过广告英语中修辞的研究,阐述了广告英语是一种商业价值很高的实用文体。修辞的运用,使得广告英语语言凝练、节奏和谐、韵律优美,从而增强广告的鼓动性和说服性,使消费者购买产品,达到推销产品的目的。
关键词:广告英语  修辞手法


A Brief Analysis about Application of Rhetoric Devices in Advertising English
Su Ning

Abstract: Nowadays, the advertisement is used in various fields. In order to give deep impression on consumers, the advertising English can publicize the products’ features more vividly and describe the products truly. In order to enhance the effect of expression, advertising English always use kinds of rhetorical devices. There is an inevitable connection between the impact of the Advertising English and its rhetorical devices. This paper concludes that the advertising English is a kind of practical type of writing having high commercial value. By using rhetoric devices, it makes the advertising English easy, harmonious and beautiful, and makes the advertisement more motive and persuasive, and attracts the consumers to buy the products and plays a key role in marketing the products.

Key Words:Advertising English   Rhetorical devices