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中小企业提升市场营销能力的策略研究


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【摘要】

中小企业提升市场营销能力的策略研
在市场竞争日益激烈的买方市场环境下,市场营销能力逐渐被众多企业重视,企业营销能力可以划分为市场营销意识与观念、产品的竞争能力、销售活动的能力、新产品的开发能力和市场的决策能力等,这多种能力虽然自成系统却互相联系,互相影响,在一定的市场环境下一同决定着企业经营成果的好坏,影响着企业的存亡兴衰。
关键词:中小企业;营销能力;市场
ABSTRACT
In the market increasingly competitive buyer's market environment, market marketing ability gradually taken seriously by many enterprises, the enterprise marketing ability can be divided into marketing consciousness and idea, the product competition ability, the ability of sales activities, new product development capability and market decision-making ability, etc., that many kinds of ability, while its system is linked to each other, influence each other, in a certain market environment of the good or bad determines the enterprise operating results, affects the enterprise the survival of the rise and fall.
Key Words: Small and medium-sized enterprises; Marketing ability; markets

 

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