论家得宝零售战略优势

随着家居建材行业的蓬勃发展，家居建材零售商之间的竞争愈发激烈。然而美国家得宝公司作为最受欢迎的专业家居建材零售商在激烈的竞争中一直立于不败之地。首先，本文简单介绍了家得宝公司背景，以对家得宝零售战略以往研究为基础，以零售学先进理论中的零售方式及零售战略要素为指导，文章深入分析了家得宝在经营理念、顾客服务、改革创新等方面独有的战略优势。最后，文章简单概括家得宝零售战略优势，并对进一步研究家得宝持久的竞争优势提出一些建议。

关键词: 零售；经营；服务；改革；创新
Abstract

     With the flourishing development of home improvement industry, the competition among home improvement retailers gets more and more fierce. However, the American Home Depot company, as the most popular home improvement specialty retailer, has been in an impregnable position in the fierce competition. At first, the paper gives a general background introduction to Home Depot. Then, based on the previous studies concerning the issue of retail strategies of Home Depot, according to the retail approaches and the essentials of retail strategies in advanced retailing theories, the article deeply analyzes Home Depot’s unique strategic advantages, including operating philosophy, consumer service, improvement and innovation, and so on. Finally, the paper makes a brief conclusion of the advantageous retail strategies of Home Depot, and puts forward some suggestions for further research on sustainable competitive advantages of Home Depot.

Key words: retail; operating; service; improvement; innovation 

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