中西方文化差异对国际商务谈判的影响及应对策略Coming into the 21st century, under the background of economic globalization, China, whose international trade and foreign affairs have become more and more frequent, has gradually become an important member of the world economy. Large-scaled international transnational economic activities are gradually increasing with the development of the world economy. There are great cultural differences between different regions in the world. With the gradual increase of the scale of international business activities, the influence of such cultural differences on international trade is also deepening. The impact of cross-cultural differences on international business negotiations is the manifestation of how cross-cultural differences affect international trade. As a very important part of international trade, results of international business negotiations directly affect the course of international trade. In order to occupy a favorable position in international negotiations, it is necessary to understand the cultural differences between the two sides of the negotiation and avoid possible negotiation failure due to cultural differences. This paper discusses cross-cultural differences and international business negotiations, and guides readers to deal with cross-cultural differences correctly in international business negotiations. The thesis consists of three chapters. In the first chapter, the author introduce the concept and epitomes of cultural diversity. In the second chapter, the author is mainly talking about the influences of the representations of cultural differences on cross-cultural negotiation. In the final chapter, the author will propose several coping strategies to solve the question caused by cultural diversity. Key words: business negotiation; cultural diversity; coping strategies; case study 摘要 跨入21世纪，在经济全球化的大背景下，中国的国际贸易和对外交往愈加频繁，已逐渐成为世界经济中的一位重要成员。大规模的跨国经济活动随着世界经济的发展而逐渐增多。世界各地不同地区之间存在着较大的文化差异，随着国际商贸活动规模的逐渐增大，这种文化差异对国际贸易产生的影响也在加深。其中较为主要的表现就是这种跨文化差异对国际商务谈判的影响。作为国际贸易中极为重要的一环，国际商务谈判的成功与否直接影响国际贸易的进程。要想在国际谈判中占据有利地位，就必须了解谈判双方的文化差异，避免因为文化差异而导致可能的谈判失败。 本文对跨文化差异和国际商务谈判进行了探讨，引领读者正确地处理跨文化差异进行国际商务谈判。本文共分为三个部分，第一部分主要阐述跨文化差异的概念和具体表现；第二部分，把文化差异对跨文化商务谈判的影响进行分析；第三部分，针对文化差异在商务谈判中所造成的影响提出应对策略。 关键词：商务谈判；文化差异；应对策略；案例分析 CONTENTS Acknowledgements ii Abstract iii 摘要 iv Introduction 1 Chapter One Epitomes of cultural diversity 2 1.1 Communication 2 1.2 Values 3 1.3 Mode of Thinking 5 Chapter Two Influence of Epitomes of Cultural Diversity 7 2.1 Influence of Diversity in Communication 7 2.2 Influence of Diversity in Values 8 2.3 Influence of Diversity in Mode of Thinking 11 Chapter Thre Coping Strategies to the Influence 14 3.1 Before Negotiations 14 3.2 In the Process of Negotiations 15 3.2 After Negotiations 17 Conclusion 18 Works Cited 19
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
