企业海外并购绩效的影响因素分析——以吉利控股集团为例

随着世界经济一体化的迅速发展，跨国资本流动在全球经济增长中占据了非常重要的位置，跨国并购投资逐渐成为广泛的投资形式之一，汽车行业也不例外。我国企业虽然开展海外并购活动起步较晚，但是发展迅速，海外并购体量与规模占世界的比重不断增加，然而由于并购经验的不足，并购之后的整合管理问题显得尤为重要。本文选取影响海外并购绩效的因素这一重点展开研究，以吉利控股集团近几年的海外并购为例，主要从并购规模、并购动机、并购经验、文化差异和国家政策五个维度出发，并辅助以简单的财务绩效分析，最后得出有效结论，针对性地提出建议。

关键词：海外并购；并购绩效；影响因素

An analysis of the factors influencing the performance of overseas M & A: Taking Geely Holding Group as an example
ABSTRACT
With the rapid development of world economic integration, transnational capital flow occupies a very important position in the global economic growth. Transnational M & A investment has gradually become one of the widely used forms of investment, and the automobile industry is no exception. Although the overseas M & A activities of Chinese enterprises started late, they are developing rapidly. The volume and scale of overseas M & a account for an increasing proportion in the world. However, due to the lack of M & A experience, the integration management after M & A is particularly important. This paper focuses on the factors that affect the performance of M & A, taking Geely Holding Group's overseas M & A in recent years as an example, mainly from the scale of M & A, M & a motivation, M & A experience, cultural differences and national policies, and assisted by a simple financial performance analysis, finally draws effective conclusions and puts forward suggestions.

Keywords：Overseas M & A; M & a performance; influencing factors

 
目  录
一、引言 1
（一）研究背景 1
（二）研究意义 1
1.理论意义 1
2.现实意义 1
（三）研究内容 2
二、吉利控股集团并购过程 2
（一）吉利控股集团简介 2
（二）吉利控股集团海外并购过程 3
三、吉利控股集团海外并购绩效影响因素分析 4
（一）并购交易规模 6
（二）并购经验 7
（三）并购动机 7
（四）文化差异 8
（五）国家政策 8
四、吉利控股集团海外并购绩效提升建议 9
（一）企业层面 9
1.做好准备，实事求是，理性并购 9
2.及时复盘，积累经验 9
3.提升整合能力 9
4.实行多元化经营 9
5.积极响应国家政策 9
（二）国家层面 10
1.完善相关法律体系，规范并购秩序 10
2.积极开展外交工作，发展睦邻友好关系 10
五、研究结论 10
参考文献 11

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