旅游电子商务发展的问题与对策

随着目前我国经济与文化的多元化发展，使得旅游电商成为主流电商经济形势之一，也受到了越来越多消费者的认可与支持，同时也给传统旅游业的改革与创新带来了机遇和挑战，因此，必须对旅游电商引起足够的重视。就我国旅游电商发展现状来看，仍然存在一定的问题，严重限制和约束了我国旅游电商的稳定发展，所以论文就其问题提出了相关的应对策略，希望能够有效找出发展路径，推动整个.游行业的稳定发展。
关键词：旅游；电子商务；问题；对策
Research on the Problems and Countermeasures of my country's Tourism E-commerce Development
ABSTRACT
With the current diversified development of my country’s economy and culture, tourism e-commerce has become one of the mainstream e-commerce economic situations, and it has also been recognized and supported by more and more consumers. At the same time, it has also brought reform and innovation to the traditional tourism industry. Opportunities and challenges have come. Therefore, tourism e-commerce must be paid enough attention. From the perspective of the current development of my country's tourism e-commerce, there are still certain problems, which severely restrict and restrict the stable development of my country's tourism e-commerce. Therefore, the paper puts forward relevant countermeasures for its problems, hoping to effectively find a development path and promote The stable development of the entire z-game industry.
Keywords: tourism; E-commerce; problem; Countermeasure

 
目  录
ABSTRACT 1
一、绪论 1
（一）研究背景和意义 1
（二）国内外研究现状 1
（三）研究内容 2
二、我国旅游电商发展现状 2
（一）市场快速增长,总体规模较大 2
（二）竞争状态激烈,但仍未达到成熟阶段 2
（三）国家扶持政策可观 3
三、我国旅游电商存在的问题 3
（一）交易安全性低 3
（二）网站服务项目单一,不能满足消费者的个性化需求 3
1.旅游电商平台提供的服务单一，旅游产品个性化不够明确 3
2.平台信息更新慢,更新周期不固定 4
（三）旅游电子商务平台的服务体系尚未健全,与消费者的互动性差 4
（四）缺乏复合型专业人才 5
（五）旅游商务网站少,旅游电子商务总体发展水平偏低 5
四、我国旅游电商发展的对策 6
（一）保障旅游电商平台的安全 6
（二）开展个性化服务,追求服务特色化,加强定制营销 6
（三）创新售后服务模式,加强与消费者的互动 7
（四）培养复合型专业人才 7
（五）政府积极扶持搭建旅游电商平台,做好资源整合 8
五、总结 9
参考文献 10

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