本文先对微博及微博营销进行简单的介绍，主要针对凡客诚品的微博营销进行研究，
首先分析该企业怎么通过微博进行营销而获得成功的,其次通过对其中存在的对微博营销的不重视问题、竞争对手可能会利用微博发布负面信息，微博数量的激增及信息膨胀，会导致消费者对信息难以筛选，微博营销的绩效考核体系不完善等一系列问题进行探讨，进而提出重视微博营销，优化微博信息，强化微博管理，传递真实信息，多种交流方式相结合，不断创新，完善绩效考核体系等一系列措施来解决这些问题，希望能够对凡客诚品品牌的继续营销提供参考。
关键词：凡客诚品，微博营销，营销价值
Abstract:This paper first to the micro Po and micro Po marketing simply introduced,mainly for every guest sincere product micro Po marketing research,this paper firstly analyzes the enterprise how to pass small Po marketing and success,then based on the existing among them of micro Po marketing not value problem,rivals may be issued by using the micro bo negative information,micro Po number of surge and information on inflation,can cause consumers to screening,micro bo information marketing performance evaluation system is not perfected discusses a series of problems,and puts forward the value micro bo marketing,optimize the micro bo information,strengthen micro bo management and deliver real information,combining various communication,continuous innovation,and improve the performance appraisal system and so on a series of measures to solve these problems,in hopes of every guest sincere product brand continued marketing reference.
Keywords:every guest sincere product,micro Po marketing,marketing value
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