首先对金融危机及由其引起的世界经济形势进行了分析，进而从全球经济复苏，人民币升值，贸易保护主义抬头等方面阐述了全球经济低迷对中国玩具出口制造业的影响，并给出了企业所面临的困境。最后从研发新产品，开拓新市场，运用便捷的销售渠道，努力保留优秀人才，创造属于自己企业的品牌，同时还需要政府的扶持等方面提出相关应对措施和建议。关键词（本论文范文的主要论点）：金融危机，世界经济，中国玩具制造
The Analysis and Countermeasures of Chinese Toy Industry under the World Economic Situation
Abstract: First of all, the analysis of the world economic situation after financial crises will be provided. It is including the recovering of the world, the appreciation of the RMB and the protectionism of world trade and so on. All these will have bad effect on the toy industry in China. In this situation, the toy companies should increase the R&D department, explore the new market, and use more convenient distribution channels. Besides, striking to retain the talents, creating own brand and offering hands from government is necessary.
Key words: Financial crises；world economic situation；Chinese toy industry
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