广州市长运快运有限公司可持续发展战略分析摘要随着中国加入WTO，中国市场开放程度不断深入，拥有高技术、高管理的外国企业必将对原本竞争激烈的国内公路快运市场造成巨大的冲击。而处在发展初级阶段的国内公路快运企业要生存，就必须通过转变经营模式，创造有特色的服务产品，加强企业管理，提高运营效率，拓展利润空间来寻求自身的发展。广州市长远快运有限公司（下称长运快运）作为一家新兴的国有公路快运公司，主要为服务要求时效高、附加值高、信息反馈及时的政企服务。本文运用管理学理论知识，结合长运快运公司发展实际，对长运快运公司企业内部的管理、业务拓展、员工方面所存在的问题以及企业外部压力、经营环境等的问题进行了详细的分析，并针对这些问题，提出长运快运公司业务发展可行性方案，包括培育企业的核心竞争力，完善企业的内部建设及转变机制，尝试引入合作伙伴。关键词（本论文范文的主要论点）公路快运，内部管理，业务发展，市场竞争AbstractWith China's accession to the WTO, foreign large Express Express enterprises have assigned to China, with advanced management concepts, technology and equipment of foreign enterprises are bound to the original competitive domestic market Highway Express with a huge impact. And in the initial stage of the development of domestic enterprises to survive Highway Express, it must by changing the operating mode, and create unique service products, reduce costs and improve operational efficiency, expand profits to seek its own development.Guangzhou Chang Yun Kuai Yun Express Company as a long-term state Highway Express emerging companies, mainly low-price service requirements, speed, high safety factor services, information feedback and timely customer service. This paper uses logistics theoretical knowledge, Chang Yun Kuai Yun Express with the actual operation of the company and its business status quo, Chang Yun Kuai Yun Express on corporate internal management, business development, staff, as well as the problems existing enterprises external pressure, such as the operating environment issues of a detailed analysis, and response to these problems and make Chang Yun Kuai Yun Express business development measures, including fostering the enterprise's core competitiveness, improve enterprise transformation and the building of an internal mechanism, try to introduce partners.Keywordshighway express, inner management, development, competition
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