我国加入WTO后，市场开放和营销全球化成了中国企业必然的选择。我国企业不仅要承受跨国公司在中国本土带来的竞争压力，而且还要在海外市场与外国公司竞争。在与国外当地公司以及其他国际公司竞争的过程中，中国企业正在尝试运用更有利的方式，即国际并购重组，进入国际市场。并且取得了一定的成效。然而，对于更多希望到海外发展的中国企业而言，仍需更进一步的了解国际并购重组战略以及该战略对我国企业海外发展的影响，而更值得关注的问题是，中国企业成为跨国公司时所需要的管理国际化公司的模式或者流程及运营的经验。本文通过对国内企业国际并购的现状以及成败进行研究，分析出并购重组战略对我国企业国际化发展的影响，并给出对我国企业的建议。【关键词（本论文范文的主要论点）】并购重组 国际化 国际经营战略Abstract
China's accession to WTO, market access and marketing of globalization has become the inevitable choice for Chinese enterprises. Chinese enterprises had to compete with the multinational companies not only in domestic market in China, but also in the foreign markets. Chinese companies are trying a new approach that the international mergers and acquisitions to enter the international market. For more hope to the overseas development of Chinese companies still need to understand the international Merger & Acquisition strategy for the development of Chinese enterprises in overseas, and more worthy of concern is that Chinese companies become multinational companies need to manage when international companies model or process and operational experience.
Based on the status of domestic enterprises and international Merger & Acquisition success or failure in researches, it analyzes the Merger & Acquisition Strategy on the impact of international development companies, and gives recommendations for Chinese enterprises.
Keywords: Merger & Acquisition internationalization international business strategy
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