沾化县旅游资源特别是自然旅游资源比较丰富，旅游业发展潜力巨大。目前该县在经济发展迅速的同时旅游业开始起步，并取得了很大的进展。特别是以冬枣为主要旅游产品打造的生态旅游和乡村旅游已经显示出蓬勃生机和强势劲头。在此基础上，利用国内外通用的旅游swot分析方法对沾化县旅游开发进行综合有效地分析研究，提出相应的对策和几点建议。并得出沾化旅游今后应当立足生态旅游和乡村旅游，充分利用冬枣这一旅游地最具特色的旅游产品，打开国内外客源市场，实现旅游业同国民经济快速发展步调相一致条件下稳步合理的腾飞，以达到旅游强县的目标。最后对沾化县旅游发展前景做一些探讨。
关键词：swot分析；生态旅游；乡村旅游
Zhanhua swot analysis of tourism development and Countermeasures
Abstract
Zhanhua natural tourism resources，especially rich in tourism resources， tourism development potential. At present the county's rapid economic development in the tourism industry to start at the same time， and considerable progress has been made. Dongzao in particular as the main tourism products to create eco-tourism and rural tourism has shown a strong vitality and vigor. On this basis， the common use of domestic and foreign tourism swot analysis of tourism development Zhanhua comprehensive analysis of effective research strategies and the corresponding proposals. and James come to the future of tourism should be based eco-tourism and rural tourism， and make full use of Dongzao the most unique tourist destination tourism products， open source markets at home and abroad to achieve the rapid development of tourism with the pace of national economic conditions in line reasonable steady growth in order to achieve the objectives of tourism County. Finally， prospects for tourism development Zhanhua to do some exploring.
Key words: swot analysis； eco-tourism； Rural Tourism
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