会展业不仅具有强大的产业带动效应，拉动经济增长，而且还能展示和提升城市形象提高城市知名度。本文首先通过对滨州市会展旅游业发展现状的研究，然后运用SWOT分析法对滨州会展旅游业的发展形势进行剖析，最后根据滨州市的具体情况，提出了一些具有地方特色的会展旅游发展的策略，包括形成市场化的会展运作机制；打造立体型会展，突出特色品牌；培养会展人才,建立专业队伍；提高服务水平和管理水平；发展国际合作，参与国际竞争；加大网络宣传力度，促进网络营销等。希望通过本文对滨州会展旅游发展的研究，能为滨州市会展旅游业的发展提供一些决策依据。
关键词：滨州市；会展旅游；发展策略
The Researching on the Development MICE Tourism Industry In Binzhou
Abstract
Not only has the great exhibition industry effect, stimulate economic growth, but also can display and promote the image of the city to improve urban popularity. This paper based on the status quo of tourism development in mice, then with SWOT in binzhou exhibition tourism development situation analysis, finally, according to the specific situations of binzhou city, and puts forward some local tourism development strategy of the exhibition, such as the formation mechanism of marketization, Create a multiple-layered exhibition, outstanding characteristic brand. Cultivating professional talents team, exhibition, To improve service levels and the management level, Development of international cooperation, to participate in international competition, Increasing network, network marketing and promotion propaganda, etc. Hope this exhibition tour in binzhou through the research of the development of the exhibition industry, the development of binzhou city can provide some useful help.
Key words: Bin Zhou City;MICE; tactic
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