近年来，快运快递市场发展迅速。经过近几年的快速发展，世界快运快递行业已经形成一定的产业规模，相关快运快递产业也日渐完善，但是国内快运快递市场还远未成熟，同发达的欧美国家相比，无论市场规模、产品档次、品种规格、消费水平等方面都还有相当大的差距。随着市场经济的发展，快运快递技术水平、产品质量的提高，应用领域的不断扩展，我国的快运快递将会有巨大的市场需求和发展空间。本文从消费者的消费心理和行为阐述快递市场的变化及竞争格局，通过对快递市场的分析，给国内各大快递寻找发展途径。[关键词]：快递 消费市场 竞争格局
[KEY WORDS]：In recent years, express Courier rapid development of the market. After years of rapid development, world express Courier industry has developed to a certain scale of the industry, and related express Courier industry has been perfect, but domestic express Courier market are far from mature, compared with the developed countries in Europe and America, whatever the market scale, product class, variety specification and consumption levels is still a big gap. With the development of market economy, express Courier technology level, product quality improvement and application field of expanding, our express Courier will have the huge market demand and development space. This article from consumers' consumption psychology and the behavior elaborated express the ever-changing market and competition pattern, through to express market analysis, give the major domestic express seek development way.
KEY WORDS：express Consumer market Competition pattern
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