我国经济型酒店的发展现状、问题及策略研究

摘 要
随着中国经济的快速增长，我国服务行业逐渐成熟，经济型酒店作为酒店行业的一个新兴分支也正朝着完善的方向发展。尽管经济型酒店处在高速发展阶段，发展前景被看好，但要在行业竞争中处于优势地位，必须要在自身发展策略中做出调整。本文对经济型酒店的定义，在我国的发展历程，发展现状及存在的主要的问题采用图表法，例证法进行简单的分析后，针对现存问题提出了切实可行的解决策略；实行产品、服务的差异化，重视产品结构的优化、坚持以人为本的企业经营理念，打造与经营模式相符合的企业文化以及走绿色经营和可持续发展的管理之路；在对我国经济型酒店中的翘楚“如家”酒店成功经营做了简单阐述后，可知我国经济型酒店可以在“如家”酒店的身上吸取经验，得以创新，借以获得更高更快的发展。

关键字：差异化，企业文化，绿色经营，可持续发展

ABSTRACT    
With the rapid growth of China's economy, China's service sector matures gradually, Economical hotels as an emerging branch of the hotel industry is also moving in the perfect direction. Although the economical hotel is in the high speed development phase, the prospects are promising, to be a dominant position in industry competition，it must make adjustments in its own development policy. In this paper, the definition of the budget hotels, the development course , the development situation and the main existing problems in China are analyzed with using graph method, the analysis method of simple examples, putting forward to strategies to solve those existing problems; making differences between product and service , focus on product structure , adhere to the people-centered enterprise management concepts, creating  enterprise culture which consistent with the management mode and holding on green management and sustainable development management road; after stating the strategies that one of the best economies "Home Inn" adopt, we know that ,our economy hotels can absorb a lot experience from "Home Inn", making innovation, so they can develop faster and better.

Key words：Differentiation, Enterprise culture, Green management, Sustainable development

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