格子店商业模式的影响要素探究——基于“COOL格”的案例分析

商业模式是处于企业战略和企业过程之间的一种关联。企业战略属于计划层次，商业模式属于框架层次，而企业过程属于具体的实现层次，本文通过对国内外商业模式相关文献的梳理以及对格子店的相关资料收集，分析提炼了商业模式的内涵、要素和类型，阐述了格子店商业模式的特征；聚焦于主要以校园与白领为目标顾客的格子店，以“COOL格”为案例，调研、总结该店商业模式的影响要素、经验和面临挑战，并提出进一步提高该店竞争力的建议。
【关键词】商业模式；格子店；COOL格；深圳；影响要素；格主

The business model is one kind of connection which is between the enterprise strategy and the enterprise process .The enterprise strategy belongs to the plan level, the business model belongs to the frame level, but the enterprise process belongs to the concrete realization level, this paper summed up the content, elements of business model. At the same time, with the new economy background of Shenzhen's logistics Check shop , explain the business model base on the  enterprise “Cool Check” Shop. In theory and practice, respond to future competitive proposals for “Cool Check Shop”..
【Key words】Business Model, Check Shop, Cool Check Shop, Influence factors, Check owner, Shenzhen

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