嘉旺餐饮连锁有限公司核心竞争力研究——以麦当劳为借鉴
【摘要】衣食住行是人一生的重要组成部分，其中又以食为大家一年365天一天3次需要面对。因此饮食行业也就构成了每个国家的重要经济支柱。我国在饮食方面的多样化世界闻名，但是却始终没有一个饮食巨头能够闻名于世。如何进一步学习世界上的知名企业将再次带动我国经济的高速发展。文章将从嘉旺一个传统的中式快餐如何成为国内的连锁巨头，其发展历程当中所遇到的问题，借鉴西式快餐连锁麦当劳的成功经验以及措施的基础上，从核心竞争能力，品牌文化，经营经验等方面提出学习的方法以及对策方案。
【关键词】核心竞争能力； 连锁餐饮管理；经营策略
【Abstract】The basic necessities of life are person life the important component, needs to face take the food as everybody one year 365 day of one day of 3 time. Therefore the diet profession also constituted each national important cornerstone. Our country is world-famous in the diet aspect's diversification, but actually throughout does not have a diet giant to be able in world famous. To study how further in the world the well-known enterprise to lead our country economy once more high speed development. How will the article become the domestic chain-like giant from a Jiawang tradition's life-long tenure, in the middle of its development process meets the question, profits from the western-style fast-food chain-like MacDonald's successful experience as well as in the measure foundation, from the core competencies, the brand culture, aspects and so on management experience proposes the study method as well as the countermeasure plan.
【Key words】Core competencies; Chain-like dining management; Management strategy
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