我国出版业图书的网络营销策略

摘要：在中国当前图书出版的传统形式多种多样并且发展的规模和速度也不一样，现在伴随着出版业各种政策的出台以及数字时代的到来，出版业的竞争情况更加严峻和市场化程度越来越深，原有的旧的思想体制已经不能适应社会发展的需求，构建新的图书营销体系就迫在眉睫。但就从目前我国出版企业图书市场营销现状来看,没有真正意义上地实现图书营销机制的职能转换。本文主要介绍当前我国出版社图书网络的发展现状以及应对策略，以及发展出版社图书网络营销的必要性等。
关键词：出版业图书；图书营销；网络营销； 

    On publishing the book Internet Marketing Strategy 
           
Abstract: In China, the current variety of traditional forms of book publishing and the development of the scale and speed are not the same, now with the publishing industry, the introduction of various policies and the arrival of the digital age, publishing industry and market competition is more severe degree of deeper and deeper, the original idea of the old system can not meet the requirements of social development has been to build a new book marketing system is urgent. However, our publishing business from the current books on the marketing point of view, there is no real sense to realize the functions of book marketing system conversion. This paper describes the current development of China's Press book Network status and coping strategies, and the development of book publishing and other online marketing need.
Keywords: book publishing; Book Marketing; network marketing;

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