新闻报道娱乐化成因刍议
新闻报道娱乐化成因刍议
[摘 要] 新闻报道娱乐化是对新闻娱乐功能的异化。透过纷繁热闹的娱乐化的表面现象，隐藏其后的深刻的社会根源是我们最终追寻的目标。大众媒介对经济利益的追逐是新闻报道娱乐化现象产生的原动力；新闻报道的传播者和受众的需求,为新闻报道娱乐化的产生提供了需求；社会体系的认可以及特殊的时代背景是新闻报道娱乐化现象能够持续存在的现实条件；大众文化的流行以及新闻媒介职业道德的滑坡为新闻报道娱乐化的发展提供了温厚的土壤；国外新闻报道的娱乐化思潮对我国的新闻报道娱乐化具有理论上的指导意义。
[关键词] 新闻报道娱乐化 时代需求 社会背景 职业道德 大众文化
Cause of entertainment into news coverage
[Abstract]：Entertainment news is the alienation of entertainment news. Numerous and lively entertainment by the surface phenomena, hidden subsequent deep social roots is our ultimate pursuit of the goal. Economic interests of the mass media on news reports, the chase is the driving force behind the phenomenon of entertainment; disseminators of news and audience demand for the production of news stories provided entertainment needs; social system, recognition and special background is the news the persistence of the phenomenon of entertainment to the reality of conditions; Mass Culture and the decline of professional ethics for the media news entertainment the development of a gentle soil; foreign news coverage of the entertainment of thoughts on the entertainment news of the theoretical guidance on the meaning.
[Keywords]：Entertainment News；Requirements of the times；Social background；Ethics；Popular Culture
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