With the rapid development of modern technology, to speed up the process of economic globalization as an important part of traditional industries, China Post,
on the one hand, by a computer, communications, information technology revolution, represented by the impact of pressure, a sharp decline in the traditional postal services ; the other hand, the previous monopoly situation post was broken, the market increasingly competitive.In this case, the Postal industry must find new living space to promote their own development, the postal logistics company came into being. Have a physical transport network, postal financial network and the postal integrated computer network to join the modern logistics industry is the choice of the times. Any of the logistics enterprises are to survive in the market access and development, we must continually enhance their competitiveness, then, how to strengthen the postal logistics enterprises competitive?
In this paper, postal logistics enterprises in Chongqing in the merits of market competition to start, according to strengthen the edge, turning the tide of further discussions on strengthening the competitiveness of postal logistics response, pointed out that the postal logistics companies do their traditional business and innovation business basis, should grasp the opportunities, take full advantage of its good reputation and network resources to their areas of logistics and distribution into the main force of China's most important to build a network economy, open, information-based logistics highway service areas in the national economy and all aspects of social life, and become the biggest beneficiary of e-commerce era.
Key words
Post Logistics Competitive Strategy
目 录
摘 要 II
Abstract III
前 言 1
第1章 重庆邮政物流发展概述 2
1.1 重庆邮政物流简介 2
1.1.1 重庆邮政物流现状 2
1.1.2 重庆邮政物流的快速发展 2
1.1.3 重庆物流行业目前的格局 3
1.2 重庆邮政物流及其竞争对手简介 3
1.2.1 邮政物流 3
1.2.2 民营企业（圆通，宅急送等） 4
1.2.3 FedEx为首的跨国企业 4
1.3 重庆邮政物流主要竞争对手 5
1.3.1 优势分析 5
1.3.2 劣势分析 7
第2章 邮政物流企业的竞争优势 9
2.1 网络优势 9
2.2 时间优势 9
2.3 品牌优势——“百年邮政”的服务质量 10
2.4 经验优势 10
2.5 成本优势 11
第3章 邮政物流企业的竞争劣势 12
3.1 信息系统方面 12
3.2 网络基础方面 12
3.3 邮政内部作业组织、作业处理流程中存在的问题 13
3.4 经营管理中存在的问题——市场定位混乱 13
3.5 人才资源短缺 13
第4章 加强邮政物流企业的竞争力的对策 14
4.1 采取有效营销策略抢占市场份额 14
4.2 统一“品牌”，发挥整体优势 14
4.3 做到服务的标准化和个性化相结合优势 14
4.4 运用知识管理培育邮政物流企业的核心竞争力 15
4.4.1 密切联系客户 15
4.4.2 结成知识战略联盟 15
4.4.3 促进组织学习和组织内的知识分享 16
4.5 加快全网协作 16
4.6 整合资源 17
4.6.1 突破规模瓶颈 17
4.6.2 发展第四方物流 18
4.6.3 信息资源的有效整合 18
4.6.4 建立物流战略联盟 18
4.7 调整优化网络 19
4.8 尽快构建邮政物流信息技术平台 19
结 论 21
致 谢 22
参考文献 23
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